Believe it or not, Dana White is very much telling the truth. The former unofficial king of pay-per-views, Brock Lesnar may have stirred the controversial pot in his short UFC career, yet he never pulled in the media attention that the first female UFC fighter Ronda Rousey has been doing as of late.

“This is, without a doubt, the most media attention we’ve ever had leading up to a fight,” said White at Thursday’s UFC 157 press conference. “And when I talk about media attention, I’m talking about big time media. [Rousey] blows [Lesnar] out of the water. No fighter has ever fought in the UFC has had more attention than she has. It’s a fact.

“Honestly, going into this thing I didn’t know that would happen – that HBO and TIME Magazine and all these other outlets that never cover us would. And if they did, I didn’t think it was going to be positive. I thought it was going to be freak show. Nobody pulled the freak show card.”

If you are unaware of what White is referring to, it is the magnitude of media blitz’s from new outlets covering the sport for the first time. What that translates to for the sport is massive amounts of new eyes looking at the sport. Ronda Rousey may just in fact be the key to taking mixed martial arts to the next level in mainstream media.