UFC President and Zuffa partner Dana White has turned his focus to WEC 48 this week campaigning the way he does for UFC Events. White markets his products through Vlogs, Press Conferences, promos, and interviews. A proven formula that he has implemented to the also owned Zuffa brand WEC for their first upcoming pay-per-view event.
White explains that a pay-per-view event for WEC will mean bigger payouts for the WEC fighters, starting with WEC 48. White had this to say to MMAJunkie.com:
“What we do in these situations, we have a better grasp of what’s going to happen in a UFC pay-per-view,” he told MMAjunkie.com (www.mmajunkie.com) today. “We can actually almost nail the number on what we think we’re going to do.
“This is our first time doing this, so we don’t know how this is going to do. But yeah, the WEC fighters on this card will make more money than they’ve ever made before.”
In the past the WEC had generated revenue through ticket sales, which are priced significantly lower than UFC events, in addition to licensing deals with Versus and promotional sponsorships. If pay-per-view sales can become a new successful way of income, this will equal larger payouts for WEC fighters as we see in the UFC.