Once upon a time, the UFC was owned by a company called Semaphore Entertainment Group. Then a company called Zuffa bought it, and, well, you know the rest.

But now there are talks of a new chapter in the sport, and it involves the UFC being sold – zoinks!

As per ESPN:

The owners of the UFC are in advanced talks to sell the business, sources told ESPN.com.

At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.

“As a private company, we don’t discuss speculation or rumors related to our business,” said David Sholler, vice president of public relations and athlete marketing for the UFC.

MMAFighting’s Ariel Helwani has added a little more color to the picture:

Here’s hoping the new Chinese owners don’t scrap the number one MMA promotion in the world for parts!