It was nice while it lasted. The UFC earlier this year decided to move event times up an hour earlier to 9 p.m. ET as the thought was to help the East Coast viewers from staying up till 1 a.m.to watch events.
As the smoke settles, it seems the UFC had higher revenue buys at the original time. Being a pay-per-view company, the UFC has decided to return to its classic time at 10 p.m. ET. Now that drunk buddy that is always fashionably late can catch the co-main event he’s been missing at the earlier times.