UFC 168 price
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You want the biggest rematch in the UFC’s history, then you’re going to have to fork out an additional $5 on top of your usual rate. DirecTV has verified that the price point of the upcoming UFC event will now reflect the same price mark-up that Boxing events now charge. That’s $59.99 instead of $54.99 for high-definition and $49.95 instead of $44.95 for standard.

Tough to swallow, especially considering the video above where White is seen adamantly denying that they’d ever raise pay-per-view prices again out of understanding of economic difficulties. Question is, is this new price permanent? Unfortunately, we’ve never seen a price lower on events… And are we seeing inflation or simply demand being tested on the consumer?