Dana White recently announced that the UFC is planning to open an office in Canada, headed by former “Adidas Canada” president Tom Wright. Now White is saying that the organization is planning on opening another office in China.
“Right now, what we’ve used to go into Europe and even Australia is our U.K. office,” White said. “But we’re looking right now – and here I go jumping ahead of myself and saying stuff before we do it – but we’re going to open an office in China.”
Oddly enough White stated that he’s had more trouble with establishing the UFC in the US and the MMA sport being accepted in general. But he feels the sport will do well in other countries.
“The hardest part in launching this sport and launching the UFC was getting the U.S. done,” White said. “We’ve got everybody done now except for New York, and we’re on the budget in June. The rest of the world – in Asia, Asia understands martial arts. They’ve been practicing martial arts for thousands of years. It’s going to be a lot easier.”
White Stated Lorenzo Fertitta has been in China for almost two weeks and “we’re going to make it happen.”
What that means is future shows in China as well as a Chinese version of “The Ultimate Fighter” which will start up in the near future.
“‘The Ultimate Fighter’ is what really kicks it off, and you build stars in all these different regions,” White said. “We’re working right now on ‘The Ultimate Fighter Middle East’ and ‘The Ultimate Fighter Canada’ that will be first. Then either before one of those or right at the same time will be ‘The Ultimate Fighter China.'”
And once the UFC is firmly established in China, White says the organization’s sights are set on India.
“In India, there’s 300 million males aged 18-24,” White said. “That’s more people than are actually in the U.S.”
White noted also that in the very near future, the organization hopes to hold up to 100 events annually, which may include a single night with several events in multiple countries.
“This is is a work in progress,” White said. “We bought this company, and we were doing five fights a year. If you would have told me six or seven years ago that we’d be doing 34 fights a year, I would have said, ‘That’s impossible. It’ll never happen. That’s crazy.’ We’re probably going to end up doing 100 fights a year. We could have a show [in the U.S.] on Saturday night and five more going on in five other countries. That’s what’s going to eventually happen. It’s figuring this thing out, putting the pieces together, and like I said, it’s a work in progress. But I’m telling you guys, I said it years ago, and I’ve been saying it – how big this thing is going to be. I think people are now really starting to realize how big this thing is really going to be.”