We figured out that Cub Swanson would likely never win the belt a couple years ago, when he lost handily to divisional elites Frankie Edgar and Max Holloway. But since then, he’s established himself as “the dude who fights his heart out”, and he’s gained an exponentially greater amount of fans because of it.

Which is awesome. He deserves the accolades – anyone who gives everything every time deserves it – and now he’s turned into a decent headliner for UFC Fight Nights.

This weekend, Swanson gets top billing at UFC Fight Night 123 in St. Louis, Missouri, opposite Brian Ortega. It should be a very entertaining fight. Why? Because Cub Swanson. That’s why.