Michael Chiesa won a season of TUF, and has since done well for himself in the Octagon, winning more than he’s lost. And now he gets to headline this coming weekend’s UFC Fight Night 112 opposite Kevin Lee.

But please keep in mind: the hype surrounding this matchup has nothing to do with the respective accomplishments and trajectories of these men. It has nothing to do with their not-insubstantial abilities. No, it’s all about Lee saying something about Chiesa’s mother during a press conference, and Chiesa going buckwild.

In case you forgot, we’re stuck in the Conor McGregor age, where trash-talk can eventually get you $100 million fights. So yeah, that’s where we’re at.

And yes, Chiesa can fight. Below is an example of his handiwork. But fighting isn’t as important as going apeshit when the cameras are rolling.