During yesterday’s press conference regarding The Ultimate Fighter 17: Jones vs Sonnen a lot of news about the upcoming season came out of the press call. The biggest announcement of the press conference had to be that TUF will no longer air on Fridays. They were not too specific about why the show was moving. They touched on Spike TV’s tactics and the general confusion they have been trying to cause by playing reruns, counter-programming FX premieres. They spoke on how the coaches are the best cast they will have ever had, and the confidence they have in the brand to UFC President Dana White and Lorenzo Fertitta, but no exact reason was given.
“The show is going to move off of Friday nights. It’s definitely moving to a week day. There will be an announcement on that somewhere in the next 30-45 days. I will say that Spike should watch their ass.“
Yes, the long running reality show is actually dipping to its lowest rating yet as of late. But the UFC and FX have more than one reason for the change in nights. Bellator will also be debuting a new Bellator reality show and FX plans to give them a taste of their own counter-programming medicine. Spike TV losses the rights to old TUF seasons at the end of the year, and did not rule out competing against the new Bellator show that will be on Spike. If one thing is for sure, the media call proved that FOX is firmly behind the show, despite the low.