The UFC is probably pretty stoked right now. Originally, welterweight champ Robbie Lawler was supposed to headline UFC 193 in Australia against challenger Carlos Condit. But Lawler injured his thumb, so the Condit fight is in limbo and superstar Ronda Rousey will now be the main event opposite Holly Holm. What does this mean for the UFC’s bottom line?
Since Rousey’s star power is the sole reason the UFC 190 did over 900,000 pay-per-view buys, and UFC 190 took place in Brazil (and pay-per-views that take place out of the United States normally don’t do so well), it means that this particular UFC taking place Down Under will do far better business than when Lawler and Condit were top billing.
It’s somewhat sad that, though Lawler and Condit would’ve had an amazing, violence-filled and technical fight, and Rousey will no doubt wreck the over-matched Holm in mere seconds, Rousey vs. Holm will sell more and attract more mainstream viewers. But that’s just the way it is.
Rousey is big business now. Bow down before her star status.