The UFC is going to Ireland this weekend, so to get in the spirit – and capitalize on the nation’s pride and fandom – Reebok cobbled together a shirt for the occasion.

Unfortunately, they, or, sort of made one that was kind of insensitive to the civil strife and conflict that has afflicted Ireland since… oh, forever.

Behold, the Reebook Ireland shirt.


It leaves out Northern Ireland, which, though technically under British rule, is considered by many of its residents to still be pretty damn Irish.

Conor McGregor’s coach, John Kavanagh is pretty heated over the shirt.

When it comes to penetrating the MMA market, Reebok can’t seem to get anything right.