The improbable reign of middleweight king Michael Bisping has been noteworthy, if for no other reason than the Brit is an ace trashtalker who shoots from the hip with his comments.

On Ariel Helwani’s “The MMA Hour” on Monday, Bisping spit some hot fire when it comes to the drawing power of top contenders (and former champs) Luke Rockhold and Chris Weidman.

“Well, business-wise, nobody really cares about Luke Rockhold,” Bisping said. “Unfortunately, business-wise, nobody cares about Chris Weidman either, so I don’t think either of them really make me that much money, unfortunately. They’re probably the best two guys in the division other than me, and nobody gives a sh*t about them. Nobody gives a damn. That’s why Chris Weidman couldn’t main event a pay-per-view (when he was champion), he was always the co-main event.