Chris Weidman and Luke Rockhold were good champs, but in the age of Conor McGregor sh*t-talking his way to million-dollar pay-per-view extravaganzas, it evident being able to hurl insults and spew smack is more important than ever before. Sadly, using that particular metric, Weidman and Rockhold were lacking.

But now we have brash Brit Michael Bisping at the helm, and already the verbal cruelties and sparring is underway.

It all began with Weidman on Twitter:

Bisping responded:


Isn’t this all marvelous?