One of the keys to having a product that everyone wants is to publicly promote the notion that demand will be low. Such is the case with Jon Jones’ manager, Malki Kawa, whose top client went from being worth millions in sponsorships and fight purses to being worth about whatever is in Jones’ pocket at this very moment (which is probably drugs). Kawa went on Ariel Helwani’s The MMA Hour yesterday and tried to tease that maybe we won’t see Jones in the Octagon again.


“It could very well be the last time we’ve seen Jon Jones in the Octagon,” Kawa told Ariel Helwani on Monday’s edition of The MMA Hour. “I think Jon Jones is gonna focus on Jon Jones. I think he’s gonna take the time to do whatever he’s gotta do. And if it’s the last time we’ve seen him fight, it’s the last time we’ve seen him fight. And I’m OK with that.”

“What I can just tell you and you guys can read between the lines is that I think every athlete comes to a point and it’s not just Jon Jones,” Kawa said. “I’ve had other guys when they look in the mirror one day, they realize that a lot of it maybe is just sometimes too much. It’s just too much. If you don’t fight a guy on seven days notice, you’re trash. If you stop a mugger, you’re a great guy, thanks so much. Now you’re the new world champion, you have to do all these interviews. There’s so much that goes into it. It’s not just him, that’s what I’m trying to tell you. You see it with GSP, you see it with Anderson.”

This is all a load of crap. Everyone knows that once Jones’ savings account gets sufficiently depleted, he’s going to be hitting the comeback trail – both in terms of fight status and character redemption – in an effort to get back some of those revenue streams he lost.

Am I right?