UFC villain, Josh Koscheck talks with Fight Magazine during his photo-shoot about his character helping the sport of MMA & UFC grow.

“Part of the reason why my personality and me as a person and what I’ve done for the sport to help take over, help UFC and mixed martial arts take over the world, just personality, winning fights, and bringing new people. Whether they boo, whether they hate, whether they hate me.
If you look at the model of the WWE, not all the guys are loved. There’s a lot of them that come off as characters that people dislike. That’s a part of the game, you know.”

Source: FightMagazine