If you want to know what gets under UFC president Dana White’s skin, it’s pessimistic journalist with fallacious information on the UFC’s alleged ‘dwindling’ popularity. That’s exactly what had happened at Saturday night’s UFC 152 post-fight press conference as White quoted a piece published by the Toronto Sun.
The article painted a picture of low pay-per-view buys that were completely ‘ficticious’ according to White. The problem is that the UFC is a privately owned company, and by law is not required to share its buy-rates, viewership, fighter pay, etc., with the public. One of the most infuriating criticisms in the article to White was the line that insinuated that the loss of Brock Lesnar was the reason for the organizations decline.
“Lesnar was NEVER our biggest pay-per-view draw, said White. St-Pierre is. Five fighters – Georges St-Pierre, Anderson Silva, Jon Jones, Chael Sonnen and Rashad Evans – are the promotion’s current kings”
The scathing did not stop there as White called for the journalist to show himself.
“Everyone keeps saying, ‘There’s too much,'” White said. “We built this. We know exactly what’s going on in this industry next week, next month, everything else. Things pop up like injuries, and apparently guys who don’t want to fight anybody, but it has nothing to do with the way business has been run.”
“Chael Sonnen makes the list now,” White said. “I know everybody’s going to say, ‘He’s getting defensive.’ I’m not defensive. It just pisses me off when people write inaccurate stories – just to be a d—.”
White may have just slowed pessimistic ‘journalist’ in MMA with his attack. The UFC president admits in the scrum afterwords that he can not fathom why a ‘fan of MMA’ would inflict damage on the sport they allegedly love.