UFC star lightweights Kevin Lee and Edson Barboza are meeting in the main event of UFC Fight Night 128 next month, so to hype their fight, they… rang a bell in Philadelphia.

There’s a lot that requires explaining in the below clip.

The bell is some sort of ritual for the Philadelphia 76ers basketball team. Why are Lee and Barboza in Philly when their bout takes place in Atlantic City, NJ? Because there’s actually a highway that connects Philadelphia and Atlantic City (it’s called the Atlantic City Expressway), which by design has kept the two cities somewhat linked. And since Atlantic City doesn’t have much by way of media infrastructure, it’s all about making those Philadelphia rounds.

Anyway, it’s a far cry from ringing the bell for the New York Stock Exchange, but hey, it’s something.