Here’s something to think about: the not-eagerly-anticipated rematch between ancient UFC stars Tito Ortiz and Chuck Liddell is edging closer to reality, but there’s a reason it’s being put together by a boxing promotion and not the UFC or Bellator. It’s because the UFC and Bellator crunched the numbers and determined it wasn’t worth the money.

First, the news, as per ESPN:

Mixed martial arts legends and longtime rivals Chuck Liddell and Tito Ortiz will officially meet for the third time on Nov. 24 at The Forum in Inglewood, California, according to Golden Boy Promotions CEO Oscar De La Hoya.

Golden Boy signed Liddell, 48, and Ortiz, 43, to promotional agreements in July. The date and venue were finalized this week. The California State Athletic Commission also confirmed to ESPN this week it was in the process of finalizing both athletes’ fighter licenses.

The trilogy fight will air on pay-per-view at a cost to be determined. It is Golden Boy’s first venture into MMA.

“I’m excited for our first Golden Boy MMA event,” De La Hoya told ESPN. “It reminds me of the first-ever fight I did in boxing [in 2002]. I’m going to see how this one goes, but just the way I did in boxing, I plan on becoming a regular promoter of MMA. There’s no reason I should only promote one sport.

“I strongly feel MMA fighters are going to be pleased with the fact I’m entering the sport. Hopefully, we will sign some great fighters and go from there.”

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You know what? If there were any real money to be made from pairing these old fogies up for another go-around, you have to think the UFC would’ve already done it. Same with Bellator. But neither organization did. Instead, they’re letting Oscar De La Hoya lose his investment over it.

It’s not hard to see why. The fight will suck, and the fans who tune in will probably never tune into again when De La Hoya makes more MMA bouts.