In case you don’t know, the real financial brass ring in MMA isn’t so much the paycheck a big payday will get you. No, it’s actually about the sponsorships.

Remember when the UFC fought tooth and nail to the sport legalized in New York? They wanted it because it would’ve opened up huge mainstream sponsors (which it ultimately did). After all, why would Johnson & Johnson want a piece of the UFC pie if it were still illegal somewhere?

The Reebok deal made life miserable for many because of how it killed sponsorship for the fighters. But… when there’s top-level talent and superstardom, there’s always a way.

Which is why we should be thrilled for Conor McGregor. The superstar fighter who crossed over to boxing this past summer, and made an ungodly amount of money, has found another revenue stream.

He’s doing Burger King commercials.

That’s a big deal, as anything mainstream means more money and more exposure, which leads to more money and more exposure, which leads to more money and more exposure, and so on.

You go, Conor. Earn that dough.