If a tree falls in the woods and no one is around to hear it, does it make a sound? I don’t know the answer to that rhetorical question, but I do know that erstwhile UFC star Chael Sonnen has accepted a gig as commentator for the World Series of Fighting, which is akin to taking a job as entertainment director on the Titanic.

Here’s the official release from the folks at WSOF:

LAS VEGAS (September 1, 2015) –Mixed Martial Arts (MMA) superstar Chael Sonnen has signed on with World Series of Fighting (WSOF.com) as a color commentator for multiple events, and will call his first action with veteran play-by-play announcer Todd Harris, at the highly-anticipated “WSOF 23: Gaethje vs. Palomino II” world championship doubleheader mega-event, live on NBCSN from Phoenix, Ariz. on Friday, Sept. 18 at 10 p.m. ET.

“I am stoked to join the powerhouse team at World Series of Fighting, and call their fights that feature some of the best mixed martial artists on the planet,” said Sonnen “World Series of Fighting has done an outstanding job of building their organization into a top-tier franchise in a very short span of time, and I am just proud to be a part of such a fast-growing company.

“We are thrilled to have Chael Sonnen, one of the most colorful individuals in professional sports, join our production,” said World Series of Fighting President Ray Sefo. “We are confident Chael will enhance the fan viewing experience both for our growing national audience on NBCSN and across the globe by providing the insights he learned competing at the highest level of the sport.”

The 38-year-old Sonnen is a former three-time UFC world championship challenger, NCAA Division I All-American wrestler and two-time PAC-10 runner-up for the University of Oregon and 2000 Greco-Roman World University championships silver medalist.

As an analyst, Sonnen has covered the sport of MMA for ESPN and FOX Sports 1.

The rest of the press release goes on to hype WSOF 23 a bit, but whatever. The salient point is that Sonnen is back with a microphone in his face, and that’s usually a fun thing. Too bad it’s for a promotion that is one step away from falling down in the woods.