About 15 years ago, if someone was wearing an article of clothing demarked as an MMA apparel brand, it meant they were an elite member of a very exclusive club. They probably trained in jiu-jitsu. They likely knew how to slap on a guillotine. They’d certainly thrown a few hundred Thai kicks at heavy bags. And without question, they knew all about the UFC – which, 15 years ago, was no where near as big and in the public consciousness as it is today.

In other words, if you saw someone wearing a Tapout shirt, there was a good chance they were dangerous.

Now, not so much.