Chael Sonnen was being Chael Sonnen, and selling the upcoming pay-per-view like a used-car salesman. Wanderlei Silva joined in via video link and was heavy-breathing caveman. Matt Mitrione talked kidney stones. Fedor Emelianenko did not seem amused. That’s right, folks, I’m talking about today’s Bellator press conference, which took place at Madison Square Garden in New York City, and which laid the foundation for the hype to come.

If watching press conferences are your thing, here’s a video of what you missed. But I guarantee Bellator (or, more accurately, Viacom) will be doing more in terms of media push.