Ryan Bader won TUF and carved out a bit of a name for himself in the UFC, so for a time he was sitting pretty with the sponsorship money he’d managed to accrue. But the whole Reebok deal killed that – just as it did for everyone else – and he went back to having to eat those cheap Ramen noodle packets that usually come five for a dollar, and drinking out of the toilet.

He’s since jumped ship for Bellator, and that that mad sponsorship cheddar awaits – especially since he’s fighting for a belt on the Bellator NYC pay-per-view.

As per MMAJunkie:

With Bader once again allowed to secure his own sponsors, he said already has a full docket of supporters lined up for his promotional debut against Bellator light heavyweight champion Phil Davis (17-3 MMA, 4-0 BMMA) at Bellator 180, which takes place June 24 at Madison Square Garden in New York City.

“It will be three to four times what I was getting with Reebok, for sure,” Bader, who’s No. 4 in the USA TODAY Sports/MMAjunkie MMA light-heavyweight rankings, told MMAjunkie. “I had a couple really good blue-chip sponsors that have stood by us through the whole Reebok deal that are still there – like the American Ethanols and things of that sort. Then we got some new sponsors coming on board. We’re full for this fight.”