Phil Davis was at best a promising light-heavyweight contender in the UFC, but that’s alright, because now he’s with Bellator, where the fights are maybe a little easier and his push by the promotion is at least a little more palpable.

As an example of the push Davis has gotten, here are a bunch of videos putting his brand out there.

(In case you didn’t know, Davis is fighting champ Liam McGeary on at Bellator 163 on Friday.)