Dana White knows what makes ‘money‘ Mayweather money. After reports of Floyd netting around $100 million in total income for his recent victory over Canello Alvarez, there is no question that there is something intriguing to Mayweather that causing 2.2 million to buy his pay-per-view. According to White, it’s not just his astounding undefeated win-streak; its his persona that captivates you.
“Let’s face the facts,” said White. “Floyd Mayweather, when he was ‘Pretty Boy Floyd,’ not that many people were interested. When he became ‘Money Mayweather,’ he became this huge personality. I’m in this business. We create these shows to sell fights and entice people into these characters.
“I watched [Showtime’s four-part “All Access” series] show, Floyd knows how to do it. Floyd took this money side, he’ll go out on one of the shows and bring a stack of money and buy a car. And it’s entertaining. People, whether they like it or they hate it, they’re invested in the fight. one way or the other – whether they want to see Floyd lose or win. He’s done a great job of selling himself that way.”
The comments give insight into White’s decisions to give a brash Chael Sonnen his headline bouts and title shots. It is no doubt the conflicting persona that grab interest. You love to hate the bad guy. Yes, the guys are talented as well, but put the two traits together and you got 2.2 million pay-per-view sales.