A big day for the sport of Mixed Martial Arts as Fox and the UFC hold a press conference to announce the details of a new relationship between the two entities. An interesting development as the Fox network will now air The Ultimate Fighter with fights during the season airing live now. Also fight match-ups will be voted on by the viewers. Also four’free live events have also been announced for the Fox network. The current contract calls for a seven years partnership.
“We’re excited to be part of the FOX family,” says Dana White, UFC President. “The UFC is finally where it belongs on the number one network in the country and aligned with the most prestigious sports properties in the world. I’ve always said that the UFC will be the biggest sport in the world and with this relationship it will become a reality.”
“My brother Frank, Dana and I always believed that our passion for the sport of Mixed Martial Arts would help us to build the UFC into a successful global brand and ultimately make it one of the premier sports properties in the world,” said Lorenzo Fertitta, Chairman and CEO of the UFC. “The partnership with FOX is a major step in making this a reality and also builds on the great relationship that we already have established with FOX in Latin America, Australia and Europe.”
“Mixed martial arts is not only the fastest growing sport in the world, but also the world’s most exciting form of man-to-man competition, and the UFC is the world’s premier MMA organization,” said FSMG President & Co-COO Eric Shanks. “Since FOX Sports is America’s No. 1 sports network and FOX is America’s No. 1 network for young adults, the UFC on FOX is a perfect match.”
“UFC’s growth over the past decade is nothing short of phenomenal and it has become one of the marquee sports in this country,” said John Landgraf, President and General Manager, FX Networks. “There is a reason for its rising popularity. It features some of the greatest athletes in the world, and we believe it will be a terrific addition to our schedule and look forward to our relationship.”