It’s Thursday, and we move inexorably towards another Ronda Rousey-headlined event – this one UFC 193 on Saturday. Never mind that it’s in Australia. Never mind that the undercard could be full of kangaroos and koala bears fighting. It’s all about the best female fighter in the world, the most popular fighter in the world, the cultural phenomenon that is Rousey.
Below are a trio of newly-released videos that the UFC has commissioned for the sole purpose of feeding the Hype Beast. Watch them. Or don’t. Because there will be more like them tomorrow, and the day after, and the day after, until you’re worked up into such a frenzy that all you can think about is Ronda Rousey.
I know it’s all I think about.