Ronda Rousey is going to fight this coming weekend, so be prepared for an onslaught of content coming at you from everywhere.
Why will this content come in such great volume? Because Rousey isn’t just a UFC champ, she’s a transcendent star, and her name alone drives traffic. We know this, other media outlets knows this, the UFC knows this – and since the UFC knows this, they will be flooding the market with videos like crazy.
Today’s offering: One of the million promos made on Rousey and challenger Holly Holm, a puff piece on strawweight champ Joanna Jedrzejczyk, and some sort of breakdown on the fight between Jedrzejczyk and her challenger, Valerie Letourneau.