According to veteran journo Dave Meltzer, who is the guru when it comes to the business the UFC does, industry sources have UFC 193 doing over a million pay-per-views. If you’ll recall, UFC 193 was all about Ronda Rousey getting her ass kicked by Holly Holm, and those numbers are comparable to the UFC 100-esque mega-shows featuring the likes of Brock Lesnar and GSP.
Here’s Meltzer’s piece on MMAFighting about it:
While the result of the fight opened up far more questions about her future, Ronda Rousey at UFC 193 established a mark that two years ago would have been thought of as unfathomable. Her title loss to Holly Holm not only drew more than 50,000 fans, but also topped 1 million pay-per-view buys.
No UFC event in history had broken both barriers, let alone by a woman’s fight.
Industry estimates have the Rousey vs. Holm bantamweight title change doing between 1 million and 1.1 million buys, with most estimates closer to the higher figure. It is expected to be among the four biggest UFC pay-per-view events in its history. Before Rousey, no combat sports pay-per-view event headlined by a woman had ever topped 125,000 buys.
What does this mean? Besides the fact that it makes the UFC even richer, it means that the rematch between Rousey and Holm is going to be insane in terms of public interest and viewership. INSANE.