In an interesting turn of events, UFC president Dana White announced during a recent press conference that the UFC would look to put on a season of ‘The Ultimate Fighter‘ (TUF) in the Philippines as early as this year to kick off an attempt at international expansion.
TUF, well known as the catalyst to spark the UFC into mainstream America back in 2005 when the first finale raked in a record breaking viewership, as word spread of a bloody brawl airing on Spike TV between finalist Forrest Griffin and Stephan Bonnar. Could the same formula work across new frontiers? The UFC will look to try as White says this is not the first time this has been considered as the organization attempted in 2009, but due to a decline in the economy plans had been derailed.
“We were going to go to the Philippines in the summer of 2009, said White. We had a deal done to go to the Philippines, and then when the world collapsed, the sponsors that were going to help us get down there, everything fell apart. Nobody has any money anymore. It’s a lot trickier to figure out how to navigate throughout the world without money.”