UFC returning to 10p ET, starting Dec. 30 at UFC 141October 13, 2011 by Joe Rocha

It was nice while it lasted. The UFC earlier this year decided to move event times up an hour earlier to 9 p.m. ET as the thought was to help the East Coast viewers  from staying up till  1 a.m.to watch events.

As the smoke settles, it seems the UFC had higher revenue buys at the original time. Being a pay-per-view company, the UFC has decided to return to its classic time at 10 p.m. ET. Now that drunk buddy that is always fashionably late can catch the co-main event he’s been missing at the earlier times.

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