The UFC has got a superstar in Conor McGregor, and they know it and are maximizing the benefit of him being around.
Case in point: The promo video they’ve put together for UFC 196. Yes, the featherweight champ is doing what no one else has ever done before, and that’s attempt to hold belts in two different weight class simultaneously – and since he acquired the first one by knocking out the previously unbeatable Jose Aldo in 13 seconds, God only knows what he’ll do to Rafael dos Anjos to steal away his lightweight title.
In short, McGregor is daring to be great. Therefore, he deserves a great promo.
Watch the video below and draw your own conclusions.