“There’s no doubt that we plan on doing over a million (PPV) buys here. We expect UFC 100 numbers,” stated Dana White at the pre-fight presser for UFC 148. For those of you that were unaware, not only did UFC 100 do over 1 million buys – it’s approximated to have cleared 1.6 million buys. The fight card had a plethora of matches with the starting with the highly anticipated debut of Japanese import Yosihiro Akiyama, a match-up between Ultimate Fighter coaches Dan Henderson and Michael Bisping, and two title fights. GSP vs. Thiago Alves and Brock Lesnar rematching Frank Mir.
UFC 148 may not hold as high of profile fights. The main card starts with return of former number one featherweight contender Chad Mendes versus TUF alumni Cody McKenzie, Demian Maia making his drop to 170, Cung Le fighting the returning Patrick Cote, The retirement match of Tito Ortiz in a rubber match against Forrest Griffin. This is all anchored by the rematch for the middleweight title between adversaries, Anderson Silva and Chael Sonnen. The question is, can it attain the level of UFC 100 as President White claims?
It’s hard to believe that even the main event of UFC 148 can outdraw UFC 100, but certainly not out of the question. While Chael has been the only man to come close to beating the champ, it’s created intrigue to see if that fight was just a fluke or if Sonnen can back his words again. Can this build-up match what the WWE superstar Brock Lesnar brought to the cage? The rivalry between Chael and Anderson has heated up, especially since Anderson recently vowed to break Chael’s teeth. However, Brock was less vocal in his feuds between Frank Mir, which proved to bring in interest on its ow merit. So while it is plausible that the fight between Chael and Anderson will reach a million buys, it is hard to assure it will reach UFC 100 levels. Perhaps the UFC has some additional analytical insight?