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Amanda Nunes Driving the UFC Pay-Per-View Bus off a Cliff

Amanda Nunes Driving the UFC Pay-Per-View Bus off a Cliff

I have nothing against UFC female bantamweight champ Amanda Nunes, but apparently she’s driving the UFC’s pay-per-view bus off a cliff.

This is according to veteran scribe Dave Meltzer (and he’s more qualified to know these things than anyone else). You see, despite absolutely wrecking the sport’s biggest female stars in Ronda Rousey and Miesha Tate, Nunes just doesn’t resonate with the fans. Or at least the cards that she’s on don’t.

Which sucks for the UFC, because they’re in dire need of stars, and it sucks for Nunes, who’s done everything right.

Here’s what Meltzer had to say over at MMAFighting:

Nunes’ first title defense on Sept. 9, in Edmonton, Alberta, against Valentina Shevchenko, looks to have done an estimated 100,000 buys, which would be among the lowest for any UFC pay-per-view since the company got on television in 2005.

Even with the push in promotion that this would be the highest-class women’s title match in history, for a championship that had been in the spotlight since its start, and a fight that going in where it was thought that either women could win, the public interest was low.

The plight of Nunes as champion continues the trend that UFC on pay-per-view is a business of the have’s and the have-nots. It’s not about championships. It’s not about the perception of close fights where the outcome is in jeopardy. It’s not even about fights that look exciting on paper, as Tony Ferguson vs. Kevin Lee’s fight at UFC 216 looked on paper like as guaranteed an exciting main event as you could have, and early indications are that it wasn’t a big hit either. It’s not about excitement, as UFC shows over the past 18 months have had far more hits than misses when it comes to action, and quality fights up-and-down the show.

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