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Aldo, McGregor and the Perils of Promoting Big Fights

Aldo, McGregor and the Perils of Promoting Big Fights

The nightmare scenario for the UFC has come to pass.

Featherweight champ Jose Aldo is too injured to face Conor McGregor at UFC 189, and now the organization’s biggest “money” fight looming on the horizon has gone up in smoke, incinerated by an errant kick to the body during a training session and a fractured rib. This is, sadly, one of the unintended consequences of a sport whose foundation is constructed upon two men doing their best to hurt each other – sometimes these men will actually get hurt in the process, and then where are you?

For the UFC, the loss of Aldo versus McGregor means more than just a drastically reduced number of pay-per-views. It means a loss of momentum, and possibly fan goodwill. It also means all that dough spent pushing the fight is flushed down the toilet.

There really isn’t much the UFC – or us fans – can do when it comes to injuries derailing the hype trains of fights and fighters. We all must grin and bear it. It’s just the nature of the beast.

For the UFC, that grinning and bearing it means McGregor will now face Chad Mendes for an interim belt.

For us fans, that means tuning in to watch UFC 189… or not.

That’s MMA and the perils of promoting big fights for ya, folks. Sometimes it sucks for everyone.

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