GLORY Sports International has taken another step forward in it’s attempt to make kickboxing a mainstream sport in North America, as today SPIKE TV has announced that it’s signed a multiyear, broadcasting deal with the promotion. With Bellator already on SPIKE, it looks like the network will have even more punch filled content for fight fans this fall, as GLORY cards will start airing after summer.
According to a press release announcing the deal, SPIKE will begin broadcasting two hour GLORY events on certain Saturday nights, in prime time, from throughout the world. Jon Slusser, Senior Vice President, Sports and Multiplatform Programming, Spike TV, was quoted saying in the announcement:
“We are thrilled to partner with GSI in bringing Spike TV’s audience the incredible action and intensity of GLORY’s fight league, which feature the best kickboxers in the world,” said Slusser. “Viewers will quickly see this as the perfect complement to our coverage of Bellator, the world’s leading tournament-based MMA promotion.”
No details regarding when GLORY will premiere on SPIKE, or how many events annually the network will broadcast was disclosed.
It’s an intriguing announcement to say the least, as in recent years, GLORY has been infused with investment money and has become the world’s largest stand-up fighting promotion through various acquisitions and deals. Case in point, GLORY content is already broadcast in over 160 countries and it has signed many of the planet’s best strikers, including Tyrone Spong, Gokhan Saki, Peter Aerts and Daniel Ghita among others.
As Spong recently relayed in an article by MMA Fighting.com, he believes kickboxing has the “possibility to become real big here in the states”, due to the fact that some fans don’t care for grappling and wrestling, and “want to see blood.” While certainly more fans today understand and appreciate ground fighting, in comparison to ten, fifteen years ago when MMA was a fringe sport, there’s still plenty who instantly boo when the fight hits the ground.