The ratings are in for most of the fight sports events over the past weekend, and… it’s tough to call a real winner.
Friday’s Glory 22 event from Lille, France was probably the biggest disappointment. The show had been lauded by Aneel Deshmukh of Liverkick.com (arguably the biggest English language kickboxing blog) as “a fantastic event that showcased top-tier kickboxing action before an enthusiastic and receptive audience of fight fans.”
Viewers watched heavyweight champion Rico Verhoeven solidify his stature as the world’s top heavyweight kickboxer. They saw a new star rise in Josh Jauncey of Canada, and bore witness to a true Muay Thai luminary in Sittichai Sitsongpeenong.
There just weren’t many of those viewers, unfortunately. A paltry 152,000, per Sports TV Ratings, tuned in — earning the kickboxing promotion’s worst ratings since they began broadcasting on Spike TV.
Our friends at MMA PayOut have a full report, which includes the full ratings history for Glory. Their previous event, GLORY 21 from San Diego, CA, enjoyed 488,000 viewers.
GLORY 22 may have struggled to find an audience due to its start time. The event was broadcast live on the East Coast at 4 pm and delayed to 4 pm on Pacific time.
MMA World Series of Fighting managed 203,000 viewers on Friday. Their event was later in the evening, at 9 pm ET. While that represents an increase over their last entry, WSOF 20 — which ran opposite a stronger Bellator event — it’s lower than their previous three shows.
Premier Boxing Champions also held an event Saturday which netted a .95 rating, per NBC sports. With no viewership numbers available, MMA PayOut offers the estimate of “the three million range.” That’s a far cry from their numbers in March, but better than last month. It obviously dwarfs the offerings on Cable TV the night prior, but it’s unclear if it’s a real success.