Viacom must love Scott Coker to death. After all, he took over the number two MMA promotion in the world and worked his mojo to make it a pretty damn good television property.
That’s right, I’m talking about the rating for Saturday night’s Bellator 170 on SpikeTV, which featured old has-beens Tito Ortiz and Chael Sonnen. As per a release from SpikeTV:
1.85 million viewers tuned in for the final fight in Tito Ortiz’s storied career, a first round submission victory over Chael Sonnen. This marks the most watched Bellator fight on Spike since last February and the most watched MMA fight on television in 2017.
*these are preliminary numbers as the more accurate viewership total factoring in DVR +3 will be released Thursday.
In the co-feature, 1.7 million viewers witnessed Paul Daley’s devastating flying knee KO over Brennan Ward.
Overall, Bellator 170 delivered 1.4 million viewers – making it the 3rd most watched card in the franchise’s history. The 3-hour Spike telecast was also ranked #1 in cable with Men 18-49 in the timeslot.
Bellator 170 was also a digital and social success as well.
· The Bellator 170 prelims drew the second most viewers on Bellator.com and Bellator mobile app in franchise history (only behind Bellator 149).
· The post-fight press conference streamed exclusively on YouTube saw the most concurrent viewers in Bellator history.
· #Bellator170 was the #1 trending topic on Twitter during the event and Tito Ortiz, Chael Sonnen and Bellator MMA trended #1 on Google Trends.